About Us

Matt Hobbs, Founder & CEO

Matt has 25 years experience across all aspects of the hospitality sector.

He brings with him a wealth of experience in market leading brands that remain profitable for decades. These have included The Groucho Club, The Ivy, Soho House, Scott's Restaurant, Le Caprice & The Birley Group.

Matt has worked internationally in multiple continents and is proud to say that there is not a business which he has been involved in that is not trading successfully today.

Leadership Team

KATE LEVENSTEIN - Director

After serving as the Membership Director at The Club at The Ivy, Kate went on to establish the highly successful Dover Street Arts Club. In her capacity at The Arts Club, she spearheaded the launch of membership for their latest establishment in the heart of Dubai's DIFC. Alongside this, she also opened their wellness club, Lanserhof at The Arts Club. Kate is a great connector and possesses an unparalleled network of individuals from around the world.

MIMI MONTEITH - Director

Mimi has been with Copper Beech since its inception and has been instrumental in the company’s growth. With extensive experience in creative direction, project management, and strategic development across a global portfolio of projects, Mimi's expertise has driven Copper Beech's success, making her a recognised professional in her field. She leads on project strategy and creative direction with a focus on commercial success through guest experience.

Meet the Team

  • ZACHARY ELFMAN

    Finance Director

    After earning his master’s at the London School of Economics, Zachary began his career as an analyst for a private equity fund before transitioning to a global value hedge fund. He is an expert in financial modeling, fundamental analysis, and valuation.

    Zachary has successfully led business sales, advised on early-stage funding rounds, and served as interim CFO for various startups.

    Known for his financial acumen and strategic insights, Zachary plays a key role in driving growth and value creation across a range of industries.

  • AMMAR ZAWAIDEH

    Asia & Middle East Advisor

    Ammar has over two decades of experience leading corporate ventures and entrepreneurial projects across Saudi Arabia, Egypt, and the UAE. As a founding member of Dubai Mercantile Exchange, he helped establish its finance and administrative teams before moving into ventures in finance and hospitality, securing capital for high-growth startups.

    With expertise in structuring partnerships, fundraising, and business development, Ammar is a valuable asset to leadership teams. His extensive network and strategic insight make him a sought-after advisor.

  • FIA FREEMAN

    Project Manager

    Launching her career at Caprice Holdings, Fia managed the successful openings of Sexy Fish (Miami), Scotts (Richmond), Bacchanalia, and Scotts (Saudi).

    Fia then moved to F&B Project Management for two of the largest venues in London: Tottenham Hotspur Stadium and the O2 Arena. Here, she led the launch of F1 Drive at Tottenham and “The 93rd” Private Member’s area at the O2.

  • MELISSA FARQUHAR

    Project Co-Ordinator

    Melissa began her career at Mission PR, where she contributed to the launch of several high-profile brands. She now coordinates all projects and specialises in creative production, ensuring smooth execution across brand, marketing, PR, tableware, uniform, art and music.

    With her organisational skills and experience in brand development, Melissa plays a vital role in driving the success of each initiative, making her an indispensable member of the team.

  • Lexy Burdge

    PA to Matt Hobbs

    Lexy began her career as a personal assistant at Osborne and Denee, where her passion for travel led her to become a luxury travel specialist. During her time there, she worked closely with leading hotels around the world, developing a strong understanding of client needs and luxury destinations.

    Now an expert in coordinating bespoke travel experiences, Lexy's organisational skills and attention to detail make her an invaluable asset to Matt and the team.